Robot industry is quickly becoming one of the fastest growing markets in the world. Already used in various fields, robots are replacing more and more labors. The prospects for this industry is quite bright since many countries in the world are adopting programs and policies to develop the robot markets. In this paper, we will look into a Korean venture firm that is growing together with the robot industry: ROBOTIS. Beginning with the growth story of ROBOTIS, we will analyze the business environment the firm is facing. We will also look into the main products of ROBOTIS and how they correspond with the trend of the robot industry.
Keywords: Robotis, Industrial robots, Educational robots
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All credit goes to: JoongHo Ahn, Jeehyun Ahn, and Sehwan Oh from Seoul National University